Have you ever wondered how Flori Roberts, the first cosmetics brand developed specifically for women of color, came to be? In this blog post, I will tell you the inspiring story of Flori Roberts, the woman behind the brand, and why her products are still relevant and revolutionary today.
Flori Roberts was born in New York and started her career as a Broadway actress. However, she soon realized that theater was not her true passion and decided to pursue a different path. After overhearing two Black models say they could not find good skin care products, she recognized an unfilled niche. She and her husband, Dr. Craig Roberts, developed a high-quality line of cosmetics with varied color options for women of color and launched her namesake company and brand, Flori Roberts, in 1965. This was one of the first cosmetics lines for women of color sold in department stores worldwide and one of the most successful.
Flori Roberts did not stop there. She continued to innovate and create new products that catered to the needs and preferences of women of color. She also founded Dermablend, a make-up line designed to conceal skin flaws and make women with facial scarring feel and look flawlessly beautiful. She was a pioneer, a leader, and a role model for many women who followed her footsteps in the cosmetics industry.
Today, Flori Roberts is still a premier cosmetic brand for women of color. It offers a comprehensive range of quality color cosmetics and skin care products that are formulated and shade selected specifically for deeper skin tones. Some of the best-selling products are the Creme to Powder Foundation, the Perfect Tone Fade Cream, and the Ultimate-C Cleanser. Flori Roberts products are designed to address the common skin issues that women of color face, such as hyperpigmentation, dryness, sensitivity, and aging.
By supporting and buying from Flori Roberts, you are not only getting amazing products that will enhance your natural beauty and confidence, but you are also honoring the legacy of a woman who changed the face of the cosmetics industry. Flori Roberts was a visionary who saw the potential and power of women of color and gave them the tools to express themselves. She once said: "It is time for women in America to take their place and be heard as preeminent business leaders". Let’s make her proud by supporting her brand and following her example.