Flori Roberts The Ultimate Choice For Ethnic Makeup

Posted by Lucinda Law on


The Ultimate Choice for Ethnic Women’s Makeup

If you are a woman of color, you know how hard it can be to find makeup products that suit your skin tone, texture, and undertone. You may have experienced the frustration of trying to match your foundation shade, only to end up with a cakey, ashy, or orangey result. You may have struggled to find eyeshadows, blushes, and lipsticks that enhance your natural beauty, rather than clash with it. You may have felt left out of the mainstream beauty industry, which often caters to lighter skin tones and ignores the diversity of ethnic women.

That’s why Flori Roberts is a game-changer. Founded in 1965 by Flori Roberts herself, this brand was the first to develop cosmetics specifically for women of color. Today, Flori Roberts offers a comprehensive range of products that include foundations, face powders, blushes, eye and lip makeup, and skincare. Flori Roberts is recognized as the premier cosmetic brand for African American women and other ethnic women around the world.

But don’t take our word for it. We spoke to Veesha Lee, a professional makeup artist who has been using Flori Roberts products for over 10 years. Jasmine has worked on numerous photo and film shoots for magazines, celebrities, and fashion shows. She shared with us why she loves Flori Roberts and why it’s important for makeup artists to carry brands that cater to ethnic women’s skin.

Q: Hi Veesha, thank you for taking the time to talk to us. Can you tell us how you got started as a makeup artist and what inspired you to pursue this career?

A:Thank you for having me. I have always loved makeup since I was a little girl. I used to play with my mom’s makeup and try different looks on myself and my friends. I was fascinated by how makeup can transform your appearance and mood. I decided to pursue this as a career after I graduated from high school. I enrolled in a cosmetology school and got my license as a makeup artist. I started working at a salon and then moved on to freelance work. I love being able to express my creativity and make people feel beautiful.

Q: What are some of the challenges you face as a makeup artist for ethnic women?

A: One of the biggest challenges is finding the right products that match their skin tone and undertone. Ethnic women have a wide range of skin tones, from very light to very dark, and different undertones, such as warm, cool, or neutral. It’s not easy to find products that cater to this diversity. Many mainstream brands only offer a limited range of shades or formulas that are not suitable for ethnic women’s skin. For example, some foundations are too light or too dark, too pink or too yellow, too matte or too dewy. Some eyeshadows are too chalky or too sheer, some blushes are too bright or too dull, some lipsticks are too pale or too harsh.

Q: How do you overcome these challenges? What are some of the tips and tricks you use to create flawless looks for ethnic women?

A: The key is to use products that are specially formulated for ethnic women’s skin, such as Flori Roberts. Flori Roberts has an amazing selection of products that are designed to suit different skin tones and undertones. They have foundations that range from ivory to ebony, with different finishes and coverage levels. They have face powders that set the makeup without making it look cakey or ashy. They have blushes that add a natural flush of color without looking clownish or muddy. They have eyeshadows that are pigmented and blendable without creasing or fading. They have lipsticks that are moisturizing and long-lasting without bleeding or feathering.

Q: Why do you choose Flori Roberts over other brands? What makes it stand out from the rest?

A: I choose Flori Roberts because it is the best brand for ethnic women’s makeup. It has been around for over 50 years and has proven its quality and reliability over time. It is also constantly innovating and updating its products to keep up with the latest trends and technologies. It is not only a makeup brand, but also a skincare brand that offers products that nourish and protect ethnic women’s skin from environmental damage and aging signs.

Q: What are some of your favorite Flori Roberts products? Can you share some examples of how you use them on your clients?

A: Oh wow, there are so many! But if I had to pick a few, I would say:

  • The Cream To Powder Foundation: This is my go-to foundation for most of my clients. It has a creamy texture that glides on smoothly and blends easily. It dries down to a powder finish that looks natural and flawless. It has medium to full coverage that can be built up or sheered out depending on the look I want to achieve. It also has SPF 15 that protects the skin from sun damage. I use a sponge or a brush to apply it all over the face and neck, and then set it with a face powder.

  • The Shine Away Oil Blotting Primer: This is a must-have for oily skin types or for humid weather conditions. It is a clear gel that mattifies the skin and minimizes the appearance of pores. It also helps the makeup last longer and prevents it from melting or sliding off. I apply a thin layer of it on the T-zone and any other areas that tend to get oily throughout the day.

  • The Color Pro Powder Blush: This is a great blush for adding some color and dimension to the face. It has a silky texture that blends seamlessly and a buildable pigmentation that can be adjusted from subtle to intense. It comes in various shades that suit different skin tones and moods, from peachy to plumy. I use a fluffy brush to sweep it on the apples of the cheeks and blend it upwards towards the temples.

  • The Waterproof Automatic Eye Pencil: This is a versatile eye pencil that can be used to create different eye looks, from natural to dramatic. It has a creamy formula that glides on smoothly and a retractable tip that doesn’t need sharpening. It is also waterproof and smudge-proof, so it stays put all day and night. I use it to line the upper and lower lash lines, and sometimes smudge it with a brush or a sponge for a smoky effect.

  • The All Nighter Matte Liquid Lips: This is a stunning liquid lipstick that delivers a rich color payoff and a matte finish. It has a lightweight formula that feels comfortable and non-drying on the lips. It also has a long-lasting wear that doesn’t fade or transfer. It comes in various shades that flatter different skin tones and occasions, from nude to red. I use the applicator to apply it on the lips, starting from the center and moving outwards.

Q: What are some of the benefits of using Flori Roberts products for ethnic women? How do they enhance their beauty and confidence?

A: The benefits of using Flori Roberts products are endless. They not only make ethnic women look beautiful, but also feel beautiful. They enhance their natural features and celebrate their diversity. They make them stand out from the crowd and express their personality. They make them feel confident and empowered.

Q: What advice would you give to aspiring makeup artists who want to work with ethnic women? What are some of the skills and qualities they need to have?

A: My advice would be to learn as much as you can about ethnic women’s skin, such as their tones, undertones, textures, types, and concerns. You also need to have a good knowledge of color theory, such as how colors complement or contrast each other, how they affect the mood and atmosphere, and how they can be mixed and matched. You also need to have a good eye for detail, such as how to shape and fill in the brows, how to contour and highlight the face, how to apply eyeliner and mascara, and how to choose the right lip color.

But most importantly, you need to have a passion for makeup and a respect for ethnic women. You need to listen to their needs and preferences, and customize your services accordingly. You need to treat them with kindness and professionalism, and make them feel comfortable and relaxed. You need to make them happy with your work, and make them smile with your words.

Q: Thank you so much for sharing your insights and experience with us, Veesha. We really appreciate it.

A: Thank you for having me. It was my pleasure.

We hope you enjoyed this interview with Veesha Lee, a professional makeup artist who uses Flori Roberts products on every photo and film shoot. She shared with us why she loves Flori Roberts and why it’s important for makeup artists to carry brands that cater to ethnic women’s skin. She also gave us some examples of how she uses Flori Roberts products on her clients and what are some of her favorite ones.

If you are interested in trying out Flori Roberts products for yourself, you can visit their website at floriroberts.com or find a local retailer near you. You can also follow them on social media to get the latest updates, tips, and promotions. Flori Roberts is more than just a cosmetic brand, it’s a community of women who celebrate their beauty and diversity.

Thank you for reading this blog post. If you have any questions or comments, please leave them below. We would love to hear from you. And don’t forget to subscribe to our blog for more interviews, reviews, and tutorials on beauty and makeup. Stay beautiful! 

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